I’m sure most people have seen the KONY 2012 video. If you haven’t, here it is:
Prior to Fall Out Boy’s I’m A Lawyer With The Way I’m Always Trying To Get You Off (Me & You) video clip in 2007, which also showcased Invisible Children and the plight of the child soldiers of LRA, I was completely ignorant that such atrocities existed. Yes, the song title is very pretentious but the video clip’s messaging is effective. I’ll let you guys watch it first:
Pros:
I’m glad that the campaign is putting such a massive light on the crime. The world will be better off without warlords like Kony, and at least the children of Uganda and nearby African countries can sleep better knowing that they are relatively safe in a war-torn and poverty-striven country, though I hope we’re not so naïve as to think that by removing Kony alone will stop all the problems in Uganda.
It’s also great that the video is promoting activism in youth because at the risk of sounding cliché, these are the world’s future leaders. If we can get more people to be socially aware, I think the world has a better chance in surviving the next decade in a relatively peaceful manner.
This is a great example of viral marketing. Seriously, it has garnered sooo many views from only a couple of days (right now: 66million & counting), and I don’t even know how many people tweeted about #KONY2012… I have a guesstimate of 187,849,203.
Cons:
What is Invisible Children, the organization running this campaign, main message? The video said “I will tell you exactly what to do!”, to help in the apprehension and prosecution of Kony. I was excited to know, I want this criminal captured, convicted, and put into prison! And it’s… by buying a bracelet. Errr? Then put up posters provided in the “activism kit” all around your cities, vigilante style. The kit is USD10 plus approx. USD20 for international shipping. By buying the kit, you’ll help fund Invisible Children to… what is it, actually, that they do? They’re not in Uganda, helping the displaced children of LRA find their homes. They’re not in Netherlands, working with the International Courts to build a case to prosecute Kony. From the video, all I can tell is that they raise awareness in schools, talk to policy-makers and… make bracelets. They have not been transparent of where the money is channeled. Do they support Ugandan nonprofits who are actually on the ground doing conflict recovery? Do they channel it to the people of Uganda displaced by the war? Do they channel it to the American “advisors” so that they can continue to help strengthened the Ugandan Army? Or do the money go to the operational expenses of Invisible Children who are based in America, raising awareness? I don’t mind that some of the donations go into the operational budget of the organization, because money is needed to operate anyway, but I would also like to know what is the percentage that actually goes into helping Ugandans.
I find this video paternalistic. “I am the great, white American. I will help Africa with my great whiteness!” Again, the mighty West will solve all the problems of Africa. Yay, the US has put in their “advisors” in Uganda to organize the local army, they are saved! What about the people of Uganda? Those featured in the video are shown validating the work of Invisible Children only, which I’m sure is not the case when they sat down for the interview. I’m sure they talked about their own work in Uganda too. Is that responsible editing? Why not show the good things that the local people have been doing? FYI, the situation showed in the video is about 5-6 years in the past. Now, the country is focusing on recovery and rebuilding. Kony is still at large, yes, but not because of the lack of awareness from the West!
Slacktivism. From wiki: a term formed out of the words “slacker” and “activism”. A simple “feel-good” measure in support of a cause. This video simplifies things that doesn’t accurately portray the real situation. Yes, I do think that voice amplification is important in a cause, but it’s not the only method to bring change per se. This reminds me of the Arab Spring Revolution where the media is quick to label it as the Twitter/ Facebook Revolution. Hookah, please. Social media were tools involved in the Revolution… But it’s the People of Egypt/ Libya/ Syria’s Revolution. Was Twitter the one that stayed vigilant in Tahrir Square to demand change? Was Facebook the one that set itself on fire to show its extreme dissatisfaction over the corrupt government? Let’s give credit where credit is due, shall we?
This one is probably just my Asian values, but in the last scene when the son said to the camera “I want to be just like you, Dad, helping Africa”… It occured to me that this is quite an exercise on vanity. To explain it in Twitter term, it’s like if you RT a compliment about yourself to your followers… Just, you know, FYI. Eg:
@lindsaylo: RT @superfan i think u’re beautiful @lindsaylo!
Right? Why would you RT a compliment about yourself? Worse, without an accompanying comment, not even a measly “Thanks! @superfan”. Am I the only one who thinks that this is not cool? It’s very admirable that your son is proud of you, but… what does that have to do with your cause? End Asian rant.
By all means, donate if you want to. Just know that it’s ok if you prefer to donate to the cause via other more transparent channels. #NEVERFORGETKONY








